12 Horrifying Website Mistakes THAT WILL KILL Your Online Business

This Book Could Literally Save Your Business

Australian Web Designer is fed up with the lies being sold to the public. He wants to give small business a fighting chance to build a solid website that gets found online. Once you read this easy to understand exposé you will be better informed than over 80 % of small business owners.

Chapter One

Don’t Get SaaSy With Me!

The Horror of Choosing a Company Hosted SaaS platform to build your business website.

• What is a CMS?
• What the heck is SaaS?
• Who are major players in the SaaS space?
• Why should I avoid “Software as a Service” like avoiding the plague?
• How does SaaS demolish my SEO results?
• Do YOU really own your website?
• What are my options if I don’t use Wix, GoDaddy, Shopify, Square or other SaaS platforms?

Chapter Two

Being a Bad Host

Don’t Server up garbage

• How does the internet work and why should I care?
• What is a host?
• What is a server?
• How do I choose the right hosting provider?
• What is PHP?
• How do I look after my own security?
• What is WordPress?
• How do I make my own professional email address?

Chapter Three

Plain Jane Domain Name

Not using a custom Domain Name to define your website

• What is a domain name and why should I care?
• What the heck is a DNS?
• How do I choose the perfect domain name?
• What extensions should I use? (no, not for your hair…)
• Can I get a free domain name?
• How much should I pay for a domain name?

Chapter Four

What’s in a Name?

Failing to secure the correct Top Level Domain Name

• What is a TLD?
• Should I have more than one domain name or is that just plain greedy?
• How does a domain name influence SEO?
• Should I choose (.com), (.org), (.net) or something else?
• What the heck is a cybersquatter?

Chapter Five

All For One, And One For All

Neglecting to secure multiple domain names

• Why would I need more than one domain name?
• What laws are there when it comes to using the internet?
• Do I need to be a business or company to get the right domain name?
• What do I do if someone has stolen my name?

Chapter Six

Killing Customer Confidence

Running a website with no SSL certificate

• What on earth is SSL and why should I care?
• What do you mean Google is going to ban me if I don’t have SSL?
• How do I make my website safe from hackers?
• How do I get people to buy stuff from my website?
• How does SSL affect SEO?

Chapter Seven

You Don’t Need To Be A Gypsy To Be Mobile

Failing to build a mobile-friendly responsive website

• How important are mobile responsive websites?
• How do I make a website look awesome on a mobile phone?
• What is CSS?
• How does a website actually work, really…?
• Do I need to make multiple websites, so they look good on PC, tablet and mobile?
• How does SaaS let me down when it comes to mobile browsing?

Chapter Eight

What’s A Hexadecimal?

Being completely oblivious to the use of colour on a website

• How do I access 16 million different colours?
• What is so important about colours on a website anyway?
• What’s a hexadecimal and how do they work?
• The link between Colour Theory and higher sales…
• How important is colour on a website anyway?

Chapter Nine

I Rote My Own Dict-ionwry!

A website riddled with spelling mistakes

• Foolproof tips to avoid spelling mistakes.
• How do spelling mistakes kill SEO results?
• What is metadata?
• Are you telling me there is a time to consciously make spelling mistakes on purpose?

Chapter Ten

Coding Is for Nerds!

No HTML tags or meta description = No search results and no sales

• Simple techniques to boost SERP ranking
• What code is my website running?
• What is the minimum amount of coding I need to know to get awesome online results?
• Give me some shortcuts for SEO…
• Give me some shortcuts for awesome designs…
• How do I reach a wider audience by knowing basic coding?

Chapter Eleven

A Picture Paints a Thousand Words

Slow websites, cringe-worthy designs, and missed SEO opportunities

• What is WYSIWYG?
• How could images improve my SEO?
• How could images kill my SEO?
• How to speed up a website with images…
• How to make every image fit just right…
• What are the most common mistakes people make when uploading images to a website?
• What are the different file types (JPG), (PNG), (SVG), (GIF) and when should I use them?
• How do I make invisible backgrounds?
• What is W3C?
• What is code to text ratio?

Chapter Twelve

Build It and They Will Come…. Won’t They?

Assuming that a published website will be found on Google or other search engines without some SEO

• How do I get found on Google?
• Why isn’t my website showing up the same on all browsers?
• Tips to dramatically boost SERP rankings…
• Why is SEO so important anyway?
• What is my unique selling proposition?
• How do I do a quick SEO audit?
• 7 step SEO strategy to get proven results…
• How to do key word research…
• What is the difference between on page and off page SEO?
• What FREE tools are available to get awesome SEO results?

“The purpose of this self help book is to be used as a resource that will teach you everything you need to know to make your own website. If your after an online store, larger ecommerce platform, SEO or hosting, this book can guide you”.

J.T – Small Business Owner, Sydney, Australia.

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“This book is an excellent resource for small business owners who want to understand websites, and how to make them look and function professionally.”

 John.TW – Author & Blogger, Queensland, Australia.

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“An easy to read guide that will help you build an amazing small business website or ecommerce store for your business.”

Hellen.B – Aspiring Entrepreneur, Sydney, NSW, Australia.

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12 Horrifying Website Mistakes That Will Kill Your Online Business

The same website mistakes just kept popping up and nobody was giving Small Business Owners the skills they needed to make some simple changes that would dramaticaly improve their websites appearance and ranking on Google.

This Book gives straight forward advice on how to avoid the most common pitfalls in the web industry…

I could have written a much larger manual that dealt with the myriad of horrific mistakes. Instead, I chose to focus on the devastatingly common mistakes that really hurt your business.

12 Horrifying Website Mistakes That Will Kill Your Online Business

Available From Quality Bookstores

The Sad Thing Is…

There are scores of unscrupulous web designers raking in money hand over fist, delivering abysmal results for their trusting clients.

There are SaaS companies promising customers easy to build, do-it-yourself website solutions that produce only a mirage of the real thing.

There are hundreds of thousands of knockdown-rebuild websites that have been carelessly constructed on inferior platforms costing companies time and money.

There are dog-tired business owners neglecting their core duties while they scramble to understand what they have to do to get their website found online.

There are millions of dollars wasted each year on search engine marketing practices that offer band-aid solutions to foundational website problems.

There are dazed and confused small business owners who struggle to tell the difference between a Facebook Business Page, a Google My Business Listing and an actual website.

Allow me to shine a light on 12 of the most horrifying website mistakes that will kill your online business. That way, whether you choose to hire a professional, or do it yourself, you will be armed with everything you need to know to succeed online.

From the desk of Cameron Theobald.

Bundaberg, Queensland.

Beautiful one day Perfect the next.

June 17 2020

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Dear Small Business Website Builder,

If you want to build a website that truly reflects your business and brand…

And literally, HAVE CLIENTS SWARMING to your products and services…

Then this will be the most important book you’ll ever read.

Here’s why:

My name is Cameron Theobald and I have been designing websites and working with small business owners in Australia for the past 4 years.

I started out with NO WEBSITE EXPERIENCE.

I could barely operate a free Facebook account and thought that anyone in IT was a nerd who needed to step outside and get some fresh air.

In a way, I was forced to learn web design…

I began tinkering with a website that I purchased for different business I was running at the time.

I paid thousands of dollars for a web designer to make this site and was devastated by the end result.

My business was in its infancy, and I didn’t have much money to spare…

I thought that having an online presence would boost my business and bring in more cash.

So, I spent all my money on this DISGUSTING excuse of a website…

I could not allow my business to remain online in such a state.

So I got the login details to the website and set to work redesigning the entire site.

I would wake up early every morning and learn how to code, how to navigate a CMS, how to make sure my site was found on Google.

I could not let this thing beat me!

I was still running a business and was busy being a husband and father.

But I knew I had to take my business online and go where my clients were hanging out.

Over time my website took shape and clients started rolling in.

They loved the website and could not believe I had built this thing from the ground up with no experience.

I began to build websites for friends and family and even picked up a few paying clients.

Then, one day, I came up with a “crazy idea”.

Why don’t you get yourself some qualifications and do this thing for a living?

I went to TAFE and studied two courses at the same time so I could become a qualified Web Technician and Business Specialist.

I worked my ass off to make sure I understood the technical side of web design and the customer side of running a successful business.

Now, when people work with Tradewinds Web Design they benefit from a customer-centric approach that combines broad industry knowledge, modern marketing strategies, and up to date web based technology practices.

Everyone thought I was a fool, when I gave up a steady income to go and become a web designer.

You must understand that prior to this, I was a technophobe and barely used a smartphone.

But I backed myself and knew that I could create a product and service that was cheaper, faster, and better than my competitors.

My most popular service was the $299 website package that offered new businesses and money conscious business owners the best value website on the market.

My websites used the same technology that companies like Disney, Facebook, Skype, BBC, and Microsoft used to scale their businesses.

Customers were astonished when they received their completed websites.

Some told me that they were quoted over $1000 for the same thing.

So, after many success stories and happy clients, I got to thinking…

Small Business is the backbone of our economy.

Why is everything out to kill them?

They get taxed to death, bound up in red tape, squeezed by large corporations who are in bed with the government, and preyed upon by unscrupulous website providers.

I couldn’t take it anymore!

I wanted to find a way to offer the help I wish I had when I was starting out online.

I wrote this book – 12 Horrifying Website Mistakes That Will Kill Your Online Business to give small business owners a no-nonsense guide for online success.

That way, whether you choose to hire a professional, or do it yourself, you will be armed with everything you need to know to succeed online.

The book begins by giving an overview of the entire internet.

It gives readers the lowdown on web lingo so they won’t get befuddled by IT gurus trying to make their job seem more difficult and important than it really is.

The book discusses how to house your website and store your content. It discloses industry secrets usually not made known to clients. It reveals tips and tricks to ensure that your website is displayed by major search engines like Google and Bing. The book also offers insight into topics not usually discussed with business owners such as the significance of colour, the importance of image formatting, the curse of spelling mistakes and even a run down on basic coding.

If you buy this book today…

WE WILL OFFER YOU A FREE WEBSITE AUDIT OF YOUR CURRENT SITE

That’s right ABSOULUTELY FREE

Just keep your receipt and send it through to our admin team and we will get to work analysing your website and provide actionable steps you can use to MOP THE FLOOR WITH YOUR COMPETITORS.

Available From Quality Bookstores